“Any artist out there that wants to be an artist and wants to stay a star, but don’t want to worry about your producer being all in the videos, COME TO DEATH ROW.” – Suge Knight
The very outspoken LaVar Ball and his company, The Big Baller Brand, announced their new venture by taking on the big boys of the NCAA. LaVar introduces a new league Tuesday afternoon called the Junior Basketball Association that will actually pay the top high school prospects up to $10,000 per month. That’s right, $10k without all of the confusing rules and regulations of the NCAA.
According to SLAM,
We have officially launched our own pro basketball league called the “Junior Basketball Association,” sponsored by Big Baller Brand. The JBA is the very first junior pro basketball league of its kind. The JBA will cater to the top ranked high school basketball prospects in America. All nationally ranked high school seniors, whose main goal are to reach the NBA, will be offered an opportunity to join the JBA, turning pro straight out of high school and bypassing the usual college pit stop. The participating players will be paid up to $10,000 per month, as they prepare to enter the NBA Draft the following year. The JBA league is for basketball players who intend to pursue the sport professionally. With the introduction of the JBA, allowing the NCAA to regulate and control the eligibility status of top basketball prospects will no longer be an issue. There is no need to partake in an institution that claims its purpose is not to help you prepare for your professional career.
We may not love his method but Ball’s execution is nothing we in the sports world has seen. First taking on Nike and all athletic brands with creating his own land with the Big Baller Brand and now the NCAA. The best part of this announcement, was the clear undercutting of the NCAA President, Mark Emmert, who commented on UCLA’s decision to cut ties with Ball’s son, LiAngelo. In Emmert’s statement, the President says, “Is this a part of someone being part of your university as a student-athlete or is it about using college athletics to prepare yourself to be a pro? If it’s the latter, you shouldn’t be there in the first place.” LaVar took his words and just stuck it were the sun doesn’t shine. His pockets, ouch!
To summarize, the JBA will provide a less stressful environment filled with promising aspiring athletes to become professional while still getting paid monthly for their time, likeness, and athleticism. If Ball can keep his big mouth close, this will definitely be something we can look forward to. Get ready NCAA, you’s in trouble now!