Big Baller Brand has released Lonzo Ball’s highly anticipated shoes, the ZO2. Lonzo is the first player to have his own independently made signature shoe entering the NBA Draft. The ZO2 signature sneaker features python microfiber texture, patent leather heel logos and a gel outsole with a hand-painted DeLorean finish. If you recall, last week there were reports Nike, Adidas and Under Armour were not interested in making an endorsement deal with Lonzo. According to ESPN, this was huge deal because never in the history of modern-day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft.
The Big Baller Brand website describes the ZO2 as such:
The ZO2 represents the natural evolution of athletic culture. The ZO2 is the embodiment of countless hours of dedication and hard work on and off the court. Lonzo Ball and Big Baller Brand are on a journey to change the game forever.
The starting price for the ZO2 is $495 for sizes 8-13.5, if you rock a size 14 or 15 foot the price increases to $695. Want a pair of autographed shoes? Be prepared to shell out $995 for sizes 8-13.5 and $1195 for sizes 14 and 15. The ZO2 weren’t the only shoes that were introduced to the public today. For $220 you can slide your feet in the ZO2: Signature Slides.
The internet has been buzzing and Lonzo’s shoes haven’t received the warmest of welcomes. I’m one of those people that think that these shoes are the best looking and are truly not worth the price. I understand what LaVar is trying to do, however, he totally missed the mark. The logo alone looks the symbol of the circle with the line through them that translates to no. Big Baller Brand is subconsciously telling the consumer not to buy their merchandise. Also, these products look cheaply made. This is a big no for a lot of people. I wonder if LeVar Ball did any market research or held focus groups before launching these shoes. Only time will tell if Big Baller Brand and the Ball’s will be true game changers in the sneaker industry.