NFL

NFL Viewership is UP!

The NFL noticed an increase in viewership during kickoff weekend even though there are still fans stating they will not watch the games in support of Colin Kaepernick. Here are the stats below:

For Week 1, NFL games were viewed by a total audience of over 109 Million viewers with a per game average minute audience of 17.1M viewers through Nielsen-measured platforms, up +5% vs. 2018 Week 1

  • The 2019 Kickoff game on NBC between Green Bay and Chicago averaged 22.2M viewers, up +17% versus the 2018 Kickoff game (Atlanta at Philadelphia)
  • New York Giants at Dallas was the most-watched Week #1 FOX National game since 2016
  • Compared to 2017, the 2019 CBS Single (led by Tennessee at Cleveland & Kansas City at Jacksonville) was up +16% in viewers
  • Houston at New Orleans was the most-watched Week #1 ESPN early game since 2015 while Denver at Oakland was the most-watched Week #1 ESPN late game since 2015

Source: Nielsen National Viewership Data and Nielsen Fast Total Audience Estimates; excludes certain digital streaming platforms

NFL Digital Notes from Week 1

  • Live streaming across Week 1 game windows on NFL, Verizon Media, and broadcaster digital platforms delivered an average minute audience of 514K, up +43% versus Week 1 in 2018.
    • New 2019 streaming options include participating NFL Club mobile properties, the NFL Fantasy app, NFL.com on mobile, and the Yahoo Fantasy app.

Source: Adobe Analytics

Social Media Highlights from Week 1

  • All 16 games were the most social sports events during opening weekend
  • There were 38M social interactions generated around NFL Football games during opening week
  • During Week 1, there were over 250M views of NFL video clips (not live) across Facebook, Twitter, and Instagram (+33% YoY)
  • The three most social games of the week were:
  1. Pittsburgh at New England (5.6M Interactions)
  2. New York Giants at Dallas (4.8M Interactions)
  3. Houston at New Orleans (4.8M Interactions)

Source: Nielsen Social Content Ratings from 9/5 – 9/9/19

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