NFL

The NFL Partners With Facebook

fortune.com

Facebook wants to be your one and only.

Do you really need that sports package that comes with your cable provider?

According to Mark Zuckerburg, the answer is no. The NFL and Facebook have agreed to a deal that will allow Facebook to stream all highlights and recaps. This deal doesn’t include live games but will cover official NFL video highlights from all 256 regular season games as well as the playoffs and the Super Bowl. Some NFL Films, documentary-style productions made by the league, will also be included.

“We have millions of fans on Facebook, and they continue to demonstrate an incredible appetite for NFL content,” said Hans Schroeder, Chief Operating Officer of NFL Media, in a statement. “We’re excited to bring a compelling set of highlights and shows from the NFL and our Clubs to our fans on Facebook.”

The NFL and social media isn’t new. Last season, the NFL had a $10 million deal with Twitter to live stream Thursday Night Football. Twitter lost the deal to Amazon this year which paid $50 million for the games that are being made available for free to Amazon Prime members.

Facebook Watch already includes NFL related  content with Marshawn Lynch “No Script” reality show. I think this is great for Facebook seeing as almost everyone has a Facebook page and everything is in one central location. There isn’t a need to subscribe or download another app. Maybe next season, Facebook will ink a deal to live stream the games if the price is right of course.

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